About Xiaohongshu

Established in 2013, founded by Charlwin Mao and Miranda Qu, Xiaohongshu is a thriving lifestyle community platform with over 300 million registered users as of July 2019. And 70% of the users are post-90s. Three billion impressions are created on Xiaohongshu daily via a wide variety of media, including photos, texts, and short videos. These touch on all areas of lifestyle, such as cosmetics and beauty, fashion, food, travel, entertainment, reading, fitness, and childcare.

Through artificial intelligence and machine learning, Xiaohongshu tailors content recommendations to individual users, incubating new consumer trends. More than 20,000 brands have community accounts on Xiaohongshu. The platform hosts nearly 10,000 third-party e-commerce merchants and offers more than 100,000 different products.

01 Community 01 CommunityEstablished in 2013, Xiaohongshu is a thriving lifestyle community platform with over 300 million users as of July 2019.02 Brand Account 02 Brand AccountXiaohongshu’s Brand Account department integrates the company’s resources from community marketing to closed-loop e-commerce...03 Fulishe E-commerce 03 Fulishe E-commerceFulishe is Xiaohongshu’s self-operated e-commerce platform, which integrates merchandising, warehousing, and customer service functions to provide users with a seamless e-commerce experience.04 REDhome 04 REDhomeFive REDhomes are located in Shanghai, Changzhou, Suzhou, and Ningbo. Gathering featured products of high reputation, REDhome presents a tangible Xiaohongshu.

Vision Become the most trusted online company

Mission Inspire Lives

Culture Result Focus, Judgement, Trust, Leadership

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